Facebook duplicates algorithms and creates two new feeds

Facebook announced last Thursday, 21, that its app will have two feeds. The update covers iOS and Android systems . The old “News Feed” will be split between “Feeds” and “Home”.

The new “Home” tab has this name because it is the first thing the user will see when opening the application. It is designed to make discoveries based on algorithms from Reels , Stories and other personalized content.

After going through the “Home” tab, another one will appear with the name of “Feeds”. This will show you most recent posts from friends, groups, pages and favorites, without messages like “suggested to you” getting in the way.

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In a press release, Meta explained that the content presented in the shortcut bar, which appears in the new update giving access to new feeds, is designed to change based on which tabs users are spending the most time on. Even so, if the person wants the tabs to remain where they are, it is possible to leave them fixed.

In announcing the changes, Meta CEO Mark Zuckerberg wrote: “One of the most requested features for Facebook is making sure people don’t miss messages from friends. So today we are launching a new Feeds tab where you can see posts from your friends, groups, pages more separately, in chronological order.”

facebook new feeds
Credit: Facebook

“The app will still be open to a personalized feed in the Home tab, where our discovery engine will recommend content that we think you’ll care most about. But the Feeds tab will give you a way to customize and control your experience even more.”

Splitting the news homepage in this way appears to be an attempt to get closer to Meta’s desire to turn Facebook into a more TikTok-like app. The Chinese platform recommends content from across its platform, based on what the algorithms understand the user might want. This historic approach of focusing on the accounts and pages people already follow is what Facebook is aiming for.

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